If you’re new to cold lead outreach, this essential guide will teach you the basics of what you need to know to get started.

Cold email outreach is a process of sending emails to contacts that you don’t have a previous relationship with in an attempt to build a new relationship.

It can be an effective way to reach new customers and grow your business. But, it can also be a bit daunting, especially if you’re not sure where to start.

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Here are a few tips to help you get started with cold email outreach:

1. Do Your Research

Before you start sending out emails, it’s important to do your research. This includes finding the right people to contact and learning as much as you can about them.

Ideally, you want to find people that are likely to be interested in what you have to offer. The best way to do this is to filter from our list to target customers or companies.

Once you have your list, take some time to research each one. This will help you better understand their needs and how your product or service can help them.

2. Personalize Your Emails

One of the most important aspects of cold emailing is personalization. You want to avoid generic, one-size-fits-all emails.

Instead, take the time to personalize each email that you send. This includes using the recipient’s name and mentioning something that you know about them or their company.

For example, you could mention a recent blog post that they wrote or a problem that their company is facing that your product can help with.

3. Keep It Short

When you’re cold emailing someone, you don’t have a lot of time to make your case. So, it’s important to keep your emails short and to the point.

Aim for emails that are around 200-300 words. This will ensure that your email can be easily read and doesn’t contain too much fluff.

4. Include a Call to Action

Your email should have a clear call to action (CTA). This is what you want the recipient to do after reading your email.

For example, your CTA could be to schedule a call with you or to download a white paper. Whatever it is, make sure it’s clear and easy to do.

5. Follow Up

Finally, don’t forget to follow up with your recipients. If you don’t hear back from them after your initial email, send a follow-up email a week or so later.

This will help to increase the chances of getting a response. Plus, it shows that you’re serious about building a relationship with them.

Cold email outreach can be a great way to reach new customers and grow your business. By following these tips, you can create effective cold emails that will help you achieve your goals.

Try Outreach on Autopilot

If you’re hard-pressed for time, or want us to manage and optimize sending thousands of sales emails, and book calls for you, try out our Outreach plan. We currently send thousands of emails per day for Malthus customers and have booked hundreds of sales calls.

  • Optimization of your cold email copy
  • Access to 18k archived leads
  • Up to 3k cold emails sent for you every month
  • Sales calls are booked for you
  • 0% commission rate
  • Updates and reporting
  • Open rate and reply rate tracking

Let us put your outreach on autopilot
We’ll optimise and send up to 3k cold emails per month

Learn More